Paul Lee's profile

Waymo Brand Academy

Paul Lee
•
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Waymo Brand Academy

Building a brand for a completely new technology and service category requires an approach that itself is novel.

So how do you train and equip creatives to express your brand in a way that is consistent, cohesive and rigorous?

Instead of tossing over brand guidelines to our creative partners and hoping for the best, we developed the Waymo Brand Academy - an immersive and interactive curriculum that trains creatives on the foundations of the Waymo Design System and equips them with the tools to create their best work.

Brand Strategy
Brand Design
Interaction Design
UX Design
Motion Design
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Autonomous brand Brand Design brand guidelines branding google guidelines Style Guide visual identity waymo
Waymo Brand Academy
Published:
Paul Lee's profile

Owner

Paul Lee's profile
Los Gatos, CA, USA

Waymo Brand Academy

Published:

Creative Fields